PewDiePie To Be Overtaken By Indian Channel T-Series
03 September 2018
Felix Arvid Ulf Kjellberg, known online as PewDiePie, has asked his viewers to help him stop T-Series from becoming the biggest channel on YouTube.
Today T-Series is the second most popular channel on YouTube. It boasts 60 million subscribers, and is gaining approximately 150,000 subscribers per day on average.
If that growth rate holds steady, T-Series will overtake PewDiePie by the end of October, ending Kjellberg's five-year reign as the YouTuber with the most subscribers.
However, when T-Series will take the YouTube crown, Pewdiepie will still reign as the platform’s largest single creator.
T-series it's growing faster, way faster than Felix and is now adding in 27 other online properties — Shabad Gurbani, T Series in Telugu, Tamil or others — and India’s largest music company brought in 61.5 billion views this year and over 93 million subscribers.
T-Series isn’t an individual creator, but it’s a Bollywood production company based in India publishing high-quality Bollywood trailers from some of the country’s biggest musicians, artists and directors.
Born in Gothenburg, Sweden, PewDiePie originally pursued a degree in industrial economics and technology management at Chalmers University of Technology in Gothenburg. In 2010, during his time at the university, he registered a YouTube account under the name PewDiePie. The following year, he dropped out of Chalmers after losing interest in his degree field, much to the dismay of his parents. After failing to earn an apprenticeship with an advertising agency in Scandinavia, he then decided to focus on creating content for his YouTube channel. In order to fund his videos, PewDiePie began selling prints of his Photoshop art projects and working at a hot dog stand. PewDiePie soon gathered a rapidly increasing online following, and in July 2012, his channel surpassed one million subscribers.
On 15 August 2013, PewDiePie became the most-subscribed user on YouTube, being surpassed for a total of 46 days in late 2013 by YouTube Spotlight. Holding the position since 22 December 2013, the channel has 65 million subscribers as of August 2018. From 29 December 2014 to 14 February 2017, PewDiePie's channel held the distinction of being the most-viewed of all time, and as of June 2018, the channel has received over 18 billion video views.
PewDiePie's most noted YouTube content includes his Let's Play-styled video game commentaries, particularly of the horror genre. Many of his early videos consisted of him expressively reacting to the frightening elements of horror games, although he shortly broke his focus away from horror and played games of varying genres. While maintaining a focus on video game commentaries, PewDiePie began incorporating comedic vlogs into his content output with an increasing frequency. In the mid-to-late 2010s, PewDiePie began producing formatted vlogs that had a concentration on Internet culture and interactivity with his audience. His content has been praised as genuine and unfiltered, but also received as abrasive, and in some cases, met with controversy. As a result of an early 2017 controversy regarding allegations of anti-Semitism in several of PewDiePie's videos, Maker Studios—the multi-channel network (MCN) he was signed to—ended their partnership with him, dropping him from their network. While he criticised the coverage of the situation and defended his content as jokes that were taken out of context, he conceded its offensiveness.
The prevailing nickname for PewDiePie's fanbase is the "Bro Army". PewDiePie has raised money for charities, encouraging his audience to donate to charity drives. Due to his popularity, PewDiePie's coverage of indie games has created an Oprah effect, boosting sales for titles he plays. In 2016, Time named him one of "The World's 100 Most Influential People". PewDiePie lives in Brighton with his fiancée, Italian YouTube personality Marzia Bisognin.
Super Cassettes Industries Private Limited, trading as T-Series, is an Indian music record label and film production company founded by Gulshan Kumar in the 1980s. It is primarily known for Bollywood music soundtracks. After Gulshan Kumar died in 1997, the company has since been led by his son Bhushan Kumar and younger brother Krishan Kumar.
In the 1990s, T-Series released many of the best-selling Bollywood soundtrack albums, including Nadeem–Shravan's Aashiqui (1990), the best-selling Indian soundtrack album of all time. The T-Series YouTube channel, which primarily shows music videos and film trailers, became the world's most-viewed YouTube channel in 2016 and has over 46 billion views as of August 2018. It is also the second-most-subscribed channel on the site (behind PewDiePie), having exceeded 60 million subscribers on 1 September 2018.
T-Series was founded by Gulshan Kumar in the 1980s, as a small company initially selling pirated Bollywood songs. T-Series' first original film soundtrack release was for Lallu Ram in 1984, with music scored by Ravindra Jain. The company's breakthrough came with Aashiqui (1990), a film soundtrack album composed by duo Nadeem–Shravan (Nadeem Akhtar Saifi and Shravan Kumar Rathod), which sold 20 million units in India, and is the best-selling Bollywood soundtrack album of all time. Besides music production, the company has also ventured into film production.
In 1997, T-Series founder Gulshan Kumar was murdered by Mumbai underworld organization D-Company. Currently, key people of the company are Kumar's son Bhushan Kumar and his younger brother Krishan Kumar.
As of September 2018, the label's music channel has 60 million subscribers, making it the 2nd most-subscribed YouTube channel, second channel ever to hit 60 million subscribers and the most subscribed Hindi-language and Indian YouTube channel. It is the most viewed channel on YouTube having more than 46 billion views.
EXTRA REFERENCES: Wikipedia, SocialBlade
|Written by: Sue Heywood|